This Cookie Policy explains how Dew Wealth Management, LLC (“Dew Wealth,” “we,” or “us”) uses cookies and similar technologies on www.dewwealth.com (the “Site”), what they collect, and the choices available to you.
Read this alongside our Privacy Policy, which describes how we handle personal information generally.
Last updated: August 9, 2026
What Cookies Are
Cookies are small text files stored on your device when you visit a website. They let a site remember your actions and preferences, recognize a returning visitor, and measure how the site is used.
We also use related technologies that work the same way for the purposes of this policy: pixels (small transparent images that record that a page or email was opened), tags (snippets of code that load other tools), and local storage (browser storage similar to cookies).
Cookies set by dewwealth.com are first-party. Cookies set by another domain whose code runs on our pages are third-party.
Strictly Necessary
Required for the Site to load, stay secure, and function. These cannot be switched off through our Site.
| Cookie | Set by | Purpose | Retention |
| __cf_bm | Cloudflare | Distinguishes humans from automated traffic (bot management) | ~30 minutes |
| _cfuvid | Cloudflare | Supports rate limiting and abuse prevention | Session |
Analytics and Performance
Help us understand how visitors find and use the Site so we can improve it.
| Cookie / storage | Set by | Purpose | Retention |
| _ga, _ga_9TLRWMTTKQ | Google Analytics 4 | Distinguishes visitors and sessions; aggregate usage measurement | Up to 2 years |
| __hstc, hubspotutk, __hssc, __hssrc | HubSpot | Identifies a browser across visits; associates form submissions with visit history | Session to ~6 months |
| _clck, _clsk, _cltk | Microsoft Clarity | Session recording and heatmaps. Records how you move, scroll, and click through pages so we can see where the Site is confusing | Session to 1 year |
| Ahrefs analytics | Ahrefs | Aggregate traffic measurement for search performance reporting | Varies |
Microsoft Clarity records a replayable version of your visit. It is configured to mask text you type, but you should assume your on-page behavior is recorded.
Advertising and Retargeting
Set by advertising platforms so we can measure which campaigns produce inquiries and so our advertising can be shown to people who have visited the Site. These platforms may combine this information with data they already hold about you. These are the cookies most likely to be covered by your right to opt out of targeted advertising — see “Your Choices” below.
| Cookie / storage | Set by | Purpose | Retention |
| _fbp, _fbc, multiFbc | Meta (Facebook, Instagram) | Meta Pixel. Identifies a browser for ad measurement and retargeting | Up to 3 months |
| __adroll_fpc, __ar_v4, adroll_dqs, adroll_flgs | AdRoll | Cross-site retargeting audience membership | Up to 1 year |
| _gcl_au, _gcl_aw, _gcl_ls | Google Ads | Conversion linker; attributes an inquiry to an ad click | Up to 90 days |
| _uetsid, _uetvid, _uetmsclkid | Microsoft Advertising (UET) | Bing Ads conversion tracking and retargeting | Session to 13 months |
| dicbo_id | Outbrain | Native advertising attribution and retargeting | Up to 3 months |
| taboola global:user-id, taboola global:last-external-referrer | Taboola | Native advertising attribution and retargeting | Up to 13 months |
| li_adsId | LinkedIn Insight Tag; ad measurement and retargeting | Up to 6 months | |
| HubSpot ads pixel | HubSpot | Connects ad clicks to CRM records | Varies |
Marketing Attribution and Visitor Profile (First-Party)
Set by dewwealth.com itself, not by an advertising platform. They record how you reached us and basic technical details of your visit.
| Cookie / storage | Purpose | Retention |
| utm_source, utm_medium, utm_campaign, utm_term, utm_content | The campaign parameters in the link you arrived through | Session to 30 days |
| gclid, fbclid, msclkid | The advertising click identifier issued by Google, Meta, or Microsoft on your inbound link | Session to 30 days |
| dwm_session | Short-lived record of your current visit | Session |
| dwm_visitor | Persistent visitor record containing a randomly generated visitor ID, a visit count, first-seen and last-seen timestamps, your first-touch attribution (channel, campaign, click identifier, landing page, referrer), and technical details of your device and environment: browser and version, operating system and version, device type, screen and viewport size, pixel ratio, touch support, user agent, language, locale, and time zone | Up to 13 months |
We use these to attribute an inquiry to the campaign that produced it. When you submit a form, these values may be passed to our CRM and associated with your contact record.
Functional
| Cookie / storage | Set by | Purpose |
| HubSpot messaging, live chat, and preference cookies | HubSpot | Live chat widget state; newsletter subscription state; which notices to show |
| HubSpot collected forms | HubSpot | Associates form submissions with your visit history |
| Typeform cookies | Typeform | Embedded forms and scheduling |
| HubSpot video cookies | HubSpot | Embedded video playback and play measurement |
Exact cookie names, retention periods, and the full third-party set can change when a provider updates its tooling, and some are set by third parties whose retention we do not control. The tables above reflect our Site as of the “Last updated” date, verified by direct inspection.
Your Choices
Browser controls. All major browsers let you see the cookies stored on your device, delete them, and block them, either entirely or by site. Look for “Cookies,” “Site data,” or “Privacy” in your browser’s settings. Blocking strictly necessary cookies will prevent parts of the Site from working.
Analytics opt-out. Google offers a browser add-on that opts you out of Google Analytics measurement across all websites that use it.
Advertising controls. Advertising platforms provide their own personalization settings. Industry-wide opt-out tools are offered by the Digital Advertising Alliance and the Network Advertising Initiative.
Privacy rights requests. If you are a resident of a state with a comprehensive privacy law, you may have the right to opt out of targeted advertising and of the “sale” or “sharing” of your personal information. Our Privacy Policy explains those rights and how to exercise them, or email privacy@dewwealth.com.
Do Not Track and Global Privacy Control. Browsers may send a “Do Not Track” signal, and some browsers and extensions send a Global Privacy Control (GPC) signal. There is no industry-agreed standard for responding to Do Not Track. We do not currently detect or respond to either signal automatically. To opt out, use the browser controls, the advertising controls, or the rights request process described above.
Changes to This Policy
We may update this Cookie Policy to reflect changes in the technologies we use. We will post the revised policy here and update the “Last updated” date.
Contact
Questions about this Cookie Policy:
Dew Wealth Management, LLC
8888 E. Raintree Dr., Suite 110
Scottsdale, AZ 85260
(480) 614-9119
privacy@dewwealth.com